National Careers Week: Become a Web Content Manager

In honour of National Careers Week 2017, we’re profiling some of the latest jobs from Careers 2017.

Kicking off the list of roles is Web Content Manager – download a PDF of this job profile here:

Web Content Manager job profile

Qualifications and courses

There is no fixed entry route into this industry. You may wish to pursue a degree, Foundation degree or HNC/HND in a relevant subject, such as e-systems design/technology, graphic design, computer science, e-business/commerce, journalism, publishing, media and communications, or marketing. The normal minimum entry requirements for degrees are 2 A levels/3 H grades and 5 GCSEs/National 5s (A*–C/A–C). For Foundation degrees or HNCs/HNDs you will be expected to have 1 A level/2 H grades and 3 GCSEs/National 5s (A*–C/ A–C). Postgraduate degrees may help your application.

Experience in writing is essential and can be achieved in voluntary work or writing a personal online blog. Training will be provided on the job but any experience that you have working with HTML, web content management systems (WordPress, Drupal, Convio, Kintera, etc) or particular programs (eg Adobe Creative Suite), packages or operating systems, search engine optimisation (SEO), web analytics and social media platforms may prove advantageous. A portfolio of previously developed or published content may also help.

Vacation work or voluntary placements within the sector would also provide useful experience and enable you to develop industry contacts. A funded route that may be on offer for school leavers is the Advanced IT Application Specialist Apprenticeship. Entrants will gain practical training and relevant qualifications which will help them to secure a suitable role within this industry.

What the work involves

You might work in or supervise a team of staff who design, programme and maintain the various pages that make up an internet site. This may include the company’s various social media platforms.

You might write or develop content or develop a content management program for authorised staff to contribute material. You may also have to copy-edit and proofread content. Search Engine Optimisation (SEO) techniques could be beneficial here. Content is typically required to fit within a marketing strategy and marketing ability is one of the most consistently required skills in relevant job advertisements.

Many jobs combine management with writing and web design. In a small company, you might be the programmer, designer and master/manager of the site.

Type of person suited to this work

  • You must have good attention to detail and be able to carefully check your work.
  • You will need to set up secure data entry checking systems and regularly test them for faults.
  • You must be able to respond quickly and calmly when faults occur, such as the wrong prices being matched to the wrong products on a shopping site, and be able to work efficiently to fix them.
  • It will be your responsibility to create your own website or maintain one from the group of sites you work with.
  • Creativity is important, as is accuracy; you need to make sure the site is easy to use.
  • Excellent management and communication skills are vital as you may be required to lead a project team at senior level.

Working conditions

  • You will mainly be office based, using a computer to manage the website.
  • You may have to move around your company’s premises to train, meet with managers and discuss website improvements.
  • You could work for web-based retailers, travel companies, the multimedia industry, local and central government and financial companies.
  • You will work a 37–40 hour week, normally Monday to Friday, but if you are working to maintain and support a 24/7 site you will work shifts as part of a team to cover all hours.

Future prospects

Websites are big business, with growing numbers of organisations using them to share information, market themselves, sell goods or services and advertise jobs. After gaining experience, you could progress to project management level. A talented web content manager could move into freelance or website development consultancy work.


  • This is an expanding market with high rewards on offer if you are creative and have technical skills.
  • As you are responsible for your company’s website, the work will sometimes involve high levels of pressure.
  • The skills that you will develop in this role are transferable and could open up opportunities to work for a variety of companies.

Money guide

  • The starting salary for a web content manager would usually be in the region of £24,000.
  • Those with experience in the field could expect to earn £25,000–£35,000 a year.
  • Senior web managers with additional responsibilities could achieve £40,000–£50,000.

Further information

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