1. Introduction 

We can provide a range of professionally designed book and Trotman brand assets to make it easy for you to promote your book consistently and professionally. These assets are designed for use across social media, email, presentations, events and other promotional activities. Wherever possible, please use the assets we provide rather than creating your own versions, and avoid altering the core branding or book artwork. If you need an asset in a different size or format, just get in touch with the Trotman marketing team – we’ll be happy to help where we can.

2. Your Book Cover 

Your book cover is one of your most recognisable marketing assets, so please always use the approved version supplied by Trotman. 

Do: 

  • Use the latest approved cover  
  • Keep the proportions unchanged  
  • Use the supplied high-resolution version  
  • Make sure the title and author name remain clearly visible  
  • Use JPG & PNG versions for online promotion 

Don't: 

  • Stretch or distort the cover  
  • Change the colours  
  • Add filters  
  • Crop important information  
  • Recreate or redesign the cover  
  • Use low-res versions for print materials 

3. Trotman Logo 

The Trotman logo helps identify your book as part of our publishing list and should always be used in its approved format. 

  • Which logo to use & where to download it [ link to downloads 
  • Minimum size & clear space around the logo [image with info] 
  • Approved background colours  [image with info] 

 

Don’t 

  • Recolour, stretch or modify it  
  • Combine it with other logos in a way that changes its appearance  

4. Social Media Assets 

We may provide a range of ready-to-use social media assets to make it easy for you to share your book across your social channels. 

These can include, but aren’t limited to: 

  • Social media posts/images  
  • Social media headers  
  • Book graphics  
  • Promotional graphics  
  • Videos  

Unless otherwise stated these will be ready to use and can be shared directly. 

Please don't add additional logos, change the artwork or substantially alter the supplied designs. 

5. Email Footer 

An email footer is a simple way to promote your book whenever you communicate with colleagues, contacts and your wider professional network. 

[image – examples of email footers] 

Download an email footer template [insert link to template] 

Instructions for adding a signature to: 

  • Outlook  
  • Gmail  
  • Other – please contact the team 

6. Bookmarks & Printed Materials

Bookmarks and other printed materials can be useful promotional tools at events, conferences, meetings and other opportunities where you are connecting with potential readers. 

If you are designing any bespoke materials, please send these to the marketing team for sign off before going to print. 

7. Using Assets in Presentations & Events 

Your book and Trotman assets can be incorporated into presentations, webinars, conferences and other events to help audiences identify and discover your book. 

You can use the book cover, Trotman logo and supplied promotional assets in: 

  • PowerPoint presentations  
  • Conference slides  
  • Webinar slides  
  • Event programmes  
  • Speaker biographies  
  • Handouts  

If you require a PowerPoint slide template containing your book & the Trotman branding, please let the marketing team know. 

8. Creating Your Own Materials 

You're welcome to create your own promotional content using your book and Trotman assets, provided the original artwork and branding are used correctly. If you have any doubts, please contact the marketing team. 

For example: 

Creating a LinkedIn post? Use your supplied book image. 
Creating presentation slides? Use the official book cover. 
Creating an event flyer? Please use the approved Trotman logo. 
Want a different size or format? Ask us – we may already have one available. 

9. Things You Shouldn't Change 

To protect the consistency and integrity of both your book and the Trotman brand, there are a few simple rules about how our assets should and shouldn't be adapted. 

Please don't: 

❌ Alter the book cover 
❌ Change the Trotman logo 
❌ Stretch or distort logos or images
❌ Change brand colours 
❌ Recreate the book cover yourself 
❌ Add effects or filters to supplied artwork 
❌ Remove copyright or publisher information 
❌ Use an old edition's cover when a new edition is available 

10. Need Something Different? 

Can't find the asset you need? Just ask us. 

If you're planning an event, presentation, campaign or other promotional activity and need a particular size or format, please contact the Trotman marketing team before creating something from scratch. We may already have an appropriate asset or be able to provide one.